A) Passive and Active audiences
The hypodermic syringe explained by Theodore Adorno 1930s states that 'media has a negative impact' this generally means that passive audiences are easily influenced by what they watch on TV.
Looking at what it means to be a passive audience I have come to understand that this means you're easily influenced by the actions and scenes that you see on TV and you're more likely to act them out in real life, where as the opposite of a passive audience is an active audience, this is an audience that has a better understand of the film and only views it as a film, therefore they're unlikely to act out the scenes that they see within the film and are unlikely to bring these scenes into their everyday life.
I personally have come to understand that my target audience for 'Star Wars Episode III' are most likely passive audience members, this is due to the fact that I know a lot of people act out some of the scenes from out of the film in their own everyday life and practice the religion of Jedi. These are the best examples I have on why I believe that my target audience are passive. Due to some of the violent scenes within 'Star Wars Episode III' I believe that it may have a negative effect on the audience, making them more aggressive which could be reflected more in the passive audience members lives more. And although there is a negative point to this view there are a few positives too, for example as the audience see Anakin gain his promotion into having his own Padawan learner he is proud, a scene like this has a positive effect on the Nest Builders viewing this film because they begin to see Anakin as their ideal self meaning they aspire to be like him in terms of succeeding.
B) Relevant issues of representations
The term representation means have something is portrayed. In 1980 Stuart Hall stated that "All representation is mediated" this means how a character is seen in a certain light to the media/ general public, throughout my film the best example 9of this representation would be how Senator Amadala is presented throughout the film, it almost seems as if she is objectified all the way through the film by not giving her many lines and allowing Anakin to dominate her character all the way through the film. This is a stereotypical view on how females are projected within films, Laura Mulvey stated the ;Male gaze' this is how a male sees a female throughout a film and is generally used to objectify a female.
Throughout 'Star Wars Episode III' there are quite a few examples of stereotypical discrimination throughout the film, but these are seen in numerous and multiple forms and have not caused a huge up raw within the community due to the stereotyped being so unnoticeable. The best example of this would be Nute Gunray, is character is stereotypically used to represent the Chinese, we know this based on how they have been told to speak and how they act towards the other characters within the film.
Copyright infringement is the legal document used to ensure the safety and protection of works by not allowing people or other companies to use you work without permission .
Looking at 'Star Wars Episode III' I have come to an understanding that in terms of the things they would need to get copyright permission for would probably be the music and . The reason why they would need to gain permission for their music is because an would've been called to produce the piece of music used for their multiple pieces of music for both their introduction and to reflect the mood of certain scenes. Looking at the reason why they would've had to seek copyright protection on their name is so other companies cannot use their name to produce products under their name.
While I watched 'Star Wars Episode III' I had come to an understanding that there is quite a log of violet scenes that I believe are not suitable for younger viewers. Looking at the BBFC's age rating certificate for 'Star Wars Episode III' you can see they gave it a 12, this implies that people from ages 12 and over are allowed to watch the film. I personally believe that the BBFC should've made this film a 12A due to the inappropriate content within the final scene of the film where you witness Obi-Wan disassemble Anakin's body parts off with his lightsaber.
The BBFC (British Board of Film Classification) are an independent, non-governmental organisation who have classified cinema films since they established in 1912. The BBFC publish short yet detailed information about all the films they rate before they're released on the big screen, this is commonly known as the BBFCinsight. this gives parents a better understanding on why a film has been rated a specific way and what issues the film contains.
Looking into 'Star Wars Episode III' I can see that the age range given to them by the BBFC was a 12, this is due to some 'mild' inappropriate content that is considered too graphic for younger viewers under the age of 12. Doing more research into my selected film I have come to understand that there has been no change in the certificate rating of my film, I believe this is because the BBFC think this amount of violence is suitable for a certificate 12 audience.
The US certification for 'Star Wars Episode III' is different to our BBFC's rating, I have come to understand that the MPAA film ratings organisation have given the film a rating of PG-13, this means some martial is classified as inappropriate for children under the age of 13. And parents are asked to go along with pre-teens. The reason why I believe that this film has been given this US certification is due to the fact that there are quite a few scenes that are seen as inappropriate for children due to the graphic nature.
The way in which 'Star Wars Episode III' follows the guidelines set by the BBFC is by not presenting too much gruesome scenes to the audience. By keeping the level of gruesome scenes down it fits within the guidelines of the certificate more.
The ASA (Advertising Standard Authority) are an independent company that specialise in the advertisement across all media. They produce advertisement codes that are written by the Committees of advertisement practice. The ASA also try to take action against harmful, misleading or offensive advertisements in order to make advertisement a better. My chosen film's poster includes a scene of violence although it has not gone against the ASA's code in terms of showing harm or offence during the poster.
The marketing of a poster in my film adhere to the rules set by not showing any scenes of harm or offence through the scene of violence that is shown in the centre of my poster. The way in which this poster does this is by showing violence although it does not show any sense of bodily harm, therefore it has not gone against this rule set by the ASA. Also if you look at the poster for 'Star Wars Episode III' you can see that there are no images that contain offensive material seen as unstable for viewing.
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